Internet Marketing SEO

Sunday, October 22, 2006

Five Breakthrough Marketing Ideas

Five Breakthrough Marketing Ideas

By Internet Marketing SEO
http://internet-marketing--seo.blogspot.com


1. Offer to insert ads into your product package
for other businesses. Just ask, in return that they
do the same for your business. You should only
trade insert ads with businesses that have the
same target audience.

2. Offer a free daily class in your web site's chat
room. The class should be related to the subject
of your business or web site. This will get people
to visit your web site everyday.

3. Do you have a product that doesn't sell good?
Offer it as a free bonus for another businesses
product or service. You'll get free advertising by
placing your web site or business ad on the free
bonus.

4. Place different emotional response ads for the
same product or service all over your web site.
One ad may hit their hot button to buy more than
another ad.

5. Publish your e-zine in e-book format. You
could offer a larger number of articles per issue.
It also allows you to include graphics with your
ezine.Your advertising revenue would increase
because you could charge businesses for large
color ads.

Have a great day,
Internet Marketing SEO

Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for using
FREE articles to drive Thousands of NEW visitors to your
website or affiliate links... without spending a dime on
advertising!

Wednesday, October 18, 2006

Evaulating Web Site Performance

Evaulating Web Site Performance

By Internet Marketing SEO
http://internet-marketing--seo.blogspot.com

Setting up a website is the very first step of an Internet
marketing campaign, and the success or failure of your site
depends greatly on how specifically you have defined your
website goals. If you don't know what you want your site to
accomplish, it will most likely fail to accomplish
anything. Without goals to guide you in developing and
monitoring your website, all your site will be is an online
announcement that you are in business.

If you expect your site to stimulate some form of action,
whether it is visitors filling out a form so a
representative can contact them, or purchasing a product,
there are steps you can take to insure that your website is
functioning at peak efficiency. One of the first indicators
of how well your site is working for you is finding out the
number of visitors in a given period of time. A good
baseline measurement is a month in which you haven't been
doing any unusual offline promotional activities.

However, just because hoards of people have passed through
your gates does not mean your site is successful. Usually,
you want those visitors to actually do something there. It
is equally important to monitor the number of visitors to
your site who made a purchase. This figure is called the
site conversion rate, and it is an essential element of the
efficacy of your website.

To find the site conversion rate, take the number of
visitors per month and figure out the percentage of them
that actually performed the action your site is set up for.
For example, if you had 2,000 hits to your site, but only
25 of them purchased your product, your site conversion
rate equals 1.25%. To get this figure, take your number of
visitors and divide that figure by the number of visitors
who made a purchase. Then divide that result by 100 (25 ?00 X 100).

If your website is set-up to get visitors to fill out a
form, make sure to then figure out what the difference is
between your site conversion rate and your sales conversion
rate. This is because not everyone who fills out your form
will actually become your customer. However, whether your
site is set-up to sell a service or product, or to get the
visitor to fill out a form, the site conversion rate will
measure the success or failure of your website whenever you
make changes to the site.

You may find that you need to implement some additional
marketing strategies if you find that traffic to your site
is extremely low. There are several effective methods to
improve the flow of traffic to your website, particularly
launching a search engine optimization campaign. This
campaign is targeted at increasing your position in search
engine results so that consumers can find your pages faster
and easier. You can either research the steps you need to
take to improve your search engine rankings, or employ a
search engine optimization company to do the work for you.
In either case, after your have improved your search engine
positions, make sure you keep on top of them by regular
monitoring and adjusting of your efforts to maintain high
positions.

Another factor to examine is how easy it is for a visitor
to your website to accomplish the action the site is set-up
for. For example, if your goal is for the visitor to fill
out a form, is this form easily accessible, or does the
visitor have to go through four levels to get to it? If
it's too difficult to get to, the customer may just throw
in the towel and move on to another site. Make sure your
buttons are highly visible, and the path to your form or
ordering page quickly accessible.

Finally, have a professional evaluate the copy on your
website. The goal is, of course, to get your visitor to
make a purchase or fill out your form. Website copy must be
specifically geared to your online campaign and not just a
cut and paste job from your company brochure. The right
copy can make the difference between profit and loss in
your online campaign.

Have a great day,
Internet Marketing SEO

Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for using
FREE articles to drive Thousands of NEW visitors to your
website or affiliate links... without spending a dime on
advertising!

Sunday, October 15, 2006

10 Web Site Add-Ons That Can Catapult Traffic

10 Web Site Add-Ons That Can Catapult Traffic

By Internet Marketing SEO
http://internet-marketing--seo.blogspot.com


1. Add a message board to your web site. People
will visit your web site to ask questions and answer
other people's questions.

2. Add a directory of web site links to your web
site. People will visit your web site to find related
web site links for the topic they're interested in.

3. Add an article section to your web site. People
will visit your web site to read and learn new info
related to their interests.

4. Add an archive of past e-zine issues to your
web site. People will visit your web site to read
past issues of your e-zine that they've missed.

5. Add a free ebook directory to your web site.
People will visit your site to download, study and
read new information.

6. Add a free classified ad section. People will
visit your web site to place their own free classified
ad and to read other offers.

7. Add a free link page to your web site. People
will visit your web site to place their own link and
to look at other people's links.

8. Add an "about us" page to your web site. People
will visit your web site to read about your business
and yourself.

9. Add a guest book to your web site. People will
visit your web site to leave their opinions about your
business and to list their signature file.

10. Add a free software download page to your
web site. People will visit your web site to find
new software that will make their life easier.

Have a great day,
Internet Marketing SEO

Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for using
FREE articles to drive Thousands of NEW visitors to your
website or affiliate links... without spending a dime on
advertising! Click Here

Wednesday, October 11, 2006

Effective Ways to Get More Web Site Traffic Without Paying

Effective Ways to Get More Web Site Traffic Without Paying

By Internet Marketing SEO
http://internet-marketing--seo.blogspot.com

Using articles to bring more traffic to a site is a great way of getting your website the promotion needed to create a buzz of targeted traffic to your door, while not costing a cent.

An article that has great content and helpful information in it, will not only be read in article directories or where it has been placed, it will also be snapped up by people looking for information about a certain topic, including people such as bloggers, forum members or webmasters.

By allowing your article to be freely published as long as your name, and a link to your website is left in tact, means that you have your own promotional link placed all over the internet for highly targeted audiences to click on. There are a few really good places to put an article, in order to obtain maximum exposure from highly targeted traffic

Article Directories
Article directories accept all types of articles on just about any topic as long as the content is helpful and not full of hype or advertising.

There are a few requirements asked by these free article directories such as length of articles and layout, each article directory has different requirements but a safe length for articles are between 500 words up to 1,000.

Keep in mind that the articles should be helpful to the reader and tell them just enough about a subject to make them want to click on the link in your resource box, to be transported to your website for more information

E-Zine Publications
E-Zines will often take articles and publish them free of charge on their sites, with the resource box, and your website link included at the bottom of the article. Be sure to take note of the e-zines guidelines for publication, and make sure that the article is directed at the correct audience of readers in the E-zine.

Blogs
Blogs are another way to get your articles published, by either having your own blog or allowing others with blogs to use your article as content for their posts. What happens when a log includes your article in their post, is a few lines of your article are included in the blog post, and interested surfers can click on the link and be transported to your website.

Articles on Your Website
Many people underestimate the power of posting original content on their own websites, by using SEO in articles and posting them on your website you create interesting content and keywords that can easily be read by search engine crawlers, giving you a higher search engine ranking, one of the best ways to generate traffic is through the search engines.

When writing articles for any of the above sources it is important to make sure that they have been proof read and are free of spelling and grammatical errors. In most cases editors are very busy and unable to do these corrections for you.

Take time to make your headline catchy, as this is the one line of writing that is the decider whether a person reads your article or not, and don’t forget to include a resource box with a hyperlink or URL back to your website.

Have a great day,
Internet Marketing SEO

Need MORE TRAFFIC to your website or affiliate links?
"Turn Words Into Traffic" reveals the secrets for using
FREE articles to drive Thousands of NEW visitors to your
website or affiliate links... without spending a dime on
advertising! Click Here

Friday, October 06, 2006

The Power of Myspace

Posted By Internet Marketing SEO
http://internet-marketing--seo.blogspot.com

Today, I have an article about how to use the power of my space to increase web trafffic by Jeff Lawrence for you.

Here is an article:

The Power of Myspace
By Jeff Lawrence

Traditional ways of generating traffic to a website have revolved around PPC advertising, search engine optimization, reciprocal linking, content generation, and a wide variety of other means. As the internet continues to evolve another form has made waves in the online world: Myspace. Myspace is categorized as a "social networking site." What that means it is it is a gathering center for almost everyone. People find old high school friends, arrange for potential dates, communicate with friends, and most importantly to those in the SEO and web analytics fields they use myspace to promote a product or service. Although advertising businesses is technically against myspace's terms and conditions (they would rather you pay to advertise) hundreds of thousands of businesses and bands reside on myspace. With reports of 100 million users of myspace the potential for promotion is incredible. Myspace, for the first time ever directed more traffic to online retailers last month than yahoo did according to hitwise. That was just from paid advertising, not from individual users of the site.

As an example of the power of myspace we had a staffer create a myspace profile with her name, a few pictures, and a description of the company she works for, us. She added her friends, and then added some friends of her friends. Within four days she had over 650 friends that generated hundreds of hits onto our main website. At the time of this article she was upto 3000 friends in two weeks of Myspace membership. Other myspace members had tens of thousands of friends, and used the myspace bulletin feature to send traffic to events that they were planning, or invitations for their "friends" to visit their website for a new promotion. In addition to this your website link is indexed by Google, further enhancing your position for link building as well. The potential unique visitors that myspace can generate is increasing important on today's rapidly changing internet. If you have any further questions that we haven't clearly addressed, or just need some advise feel free to email us at info@sonicko.com or visit us at http://www.sonicko.com

Jeff Lawrence is the owner of Sonicko Consultanting. This article may be reused provided that the full content is published. Sonicko focuses on web analytics and search engine optimization and is based out of Los Angeles, CA. You can reach them at their website at http://www.sonicko.com

Article Source: http://EzineArticles.com/?expert=Jeff_Lawrence

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Have a great day,
Internet Marketing SEO

A simple, easy, legitimate way to get FREE traffic to Your Site!

Thursday, October 05, 2006

How to Drive Laser-Targeted Traffic Using Overture

How to Drive Laser-Targeted Traffic Using Overture

By Internet Marketing SEO
http://internet-marketing--seo.blogspot.com

Overture offers internet marketers a sure-fire way to bring
laser-targeted traffic to their web sites. Overture offers
pay-per-click advertising to internet marketers, so the
service works much in the same way as a commissioned sales
person. When a salesman working on commission completes a
sale, they make a percentage of that sale. When someone
clicks on your advertisement in a pay-per-click search
engine such as Overture, you pay a "commission" for the
search engines' performance. When a marketer uses Overture,
they select keywords that are directly connected to the
products or services the marketer wishes to promote,
resulting in the deliverance of only interested prospects to
your web site rather than "miscellaneous" web visitors.
Individuals coming to your web site during their search on
the internet for keyword phrases related to your products
and services are considered laser-targeted traffic.

The keywords for Overture advertising are selected in order
to ensure that your web site receives only highly targeted
traffic, with the visitors clicking your advertisements
looking for your specific items. Overture steers marketers
away from the most commonly used, and therefore most
expensive, keywords, and finds laser-targeted, niche words
that result in a high conversion rate. Better results come
from having 500 site visitors per day clicking on
advertisements with your keywords than having 5000 visitors
per day who aren't sure how they found your web site!

How does Overture work to bring you highly targeted web site
traffic, exactly? Obtaining laser-targeted traffic using
Overture begins with the selection of keywords that are
directly related to the product or service. Research
indicates that marketers selecting 20 or more keywords
experience the best results. Once a keyword list has been
developed, advertisers write titles and descriptions for
each keyword. The descriptions are important because they
are what the people using search engines will read to decide
whether or not to visit your web site. Select the bid price
for each keyword to determine what you are willing to pay
for the words. Overture then displays your ad when your
keywords are typed by an internet user across many popular
search engines and portals, positioned on the page according
to the bid amount. You receive web site visitors who are
laser targeted- individuals specifically looking for your
products.

As a pay-for-performance marketing model, Overture offers
internet advertisers a sound, cost effective marketing
investment because you are paying only for results rather
than just the opportunity of placing an advertisement on a
web page without a guarantee of success. The secret to
laser targeted web traffic: Overture allows internet
marketers to advertise products and services to the people
that are already searching the internet for what you are
selling. Your advertisement will only appear when people
type in your keyword terms, and people will only be typing
in these keywords when they are specifically searching for
those products and services! Overture brings you laser
targeted traffic, eliminating the need for you to find
potential customers for your product or service.

You can go to Overture with this address
http://www.overture.com

Have a great day,
Internet Marketing SEO

Learn How to drive a traffics using article